I am Justin Norton, Canadian Laser sailor, sail number 206118. Join me on my path to the 2020 Summer Olympics in Tokyo.
Sailing is a beautiful sport that elegantly ties a strategic planning and tactical execution with raw athleticism. Yet this is rarely showcased to the masses, and when it is, the excitement of the water racing perspective is lacking.
This campaign is not only about my sailing capacity on the world stage. It is about the story of my journey along the way, showcasing the successes, the difficulties, and everything along in between. It also serves as an access point for people to understand sailing and what goes into it from the fundamental to elite levels.
In a collaborative partnership with the International Sailing Academy, we are bringing my campaign and Laser sailing to the masses, through a variety of multimedia and mediums. In 2017, the sport of sailing is no longer reserved for a select few.
I invite you to join my journey, and learn along as I do. Let me showcase what has captivated me about this beautiful sport and inspire you to learn about it and experience it for yourself.
— Justin Norton